Hotel Improves TripAdvisor ranking by 45 Spots
A guest feedback success story :
Singa digital branding services has helped hotel in Western region in USA to enhance the online reputation for the past 5 months. By Utilizing strategic reputation solutions to gain positive traveller response and reply to all reviews on TripAdvisor and online travel website, the hotel has achieved:
A little background :
The hotel is situated in the western district in USA.This hotel is agreeable for upper class Family. Aside from the open rooms, the recently revamped hotel incorporates pleasantries like Wi-Fi, free breakfast and an outside sun yard. While this hotel offers an amazing value for travelers, the hotel faces the test of being in an aggressive market.
With 75% of travelers commonly referencing TripAdvisor when choosing where to stay, the hotels low positioning on TripAdvisor at 160 of 245 hotels in the aggressive market was negatively affecting the occupancy.
Setting a goal :
The objective of beginning a reputation program was to expand the Bulk and standard of reviews on TripAdvisor, and thus increment rank and rating in the Competitive market. By Starting a reputation management plan, the hotel could win more positive reviews on the web and use visitor input to enhance visitor involvement at the hotel.
Seeking a solution :
The Hotel has utilized all strategies of Singa Digital Branding Services for positively managing hotel reputation online: Tracking, Influence, Respond & Resolve. By Tracking key contenders, hoteliers can comprehend their situation in the commercial market whenever. This revealing empowers the hotel to set objectives for the quantity and standard of reviews expected to outperform their nearest competitors.
Next, in our Influence program, which draws in visitors post-stay and empowers positive review online. By gathering negative feedback on internal , the hotel is given the chance to associate with the visitor specifically and give raised client benefit. Through this program, the hotel had earned 5 positive reviews for each 1 negative review they got.
At long last, the Respond and Resolve program helps hoteliers in reacting to visitor criticism on famous review sites and online travel agencies(OTAs). 71% of online travellers say that administrators who react to reviews (great and terrible) think more about their visitors. Reacting to reviews rapidly and properly can build accommodation. The program likewise incorporates propelled solution to enable hoteliers to determine issues at the property in view of visitor input. This business insight is imperative for hotels to stay in profoundly aggressive markets.
Gaining the rewards :
By Utilizing Singa Digital Branding Services Strategies like Respond & Resolve, Tracking and Influence the hotel in Western region in USA has gained Successive Positive result for their Online Reputation.