A direct booking success story
A direct booking success story :
Singa Digital Branding Services has helped hotel in western region of USA consistently increase their site traffic and direct appointments in the course of 15 months. Utilizing responsive website design and SEO-Optimized content stand-alone hotel website, the hotel has seen excellent outcomes, including:
A little background :
The hotel is an economy hotel located in the western region of USA. The property is a perfect decision for Upper middle class families. With open rooms, the recently redesigned hotel offers standard comforts including complimentary Wi-Fi, free breakfast and an outside sun patio.
While it offers an amazing value for travelers to the region, the hotel faces the test of being in an aggressive market. At the point when the hotel in an aggressive market battle to keep accommodation high, numerous swing to online travel agencies (OTAs) to help fill rooms. Unfortunately, OTAs charge high commission rates, taking an offer of the hotel’s income, the hotel required an immediate booking solution for decreasing commission expenses.
Setting a goal :
The objective of building a stand-alone site was to increase coordinate booking with the hotel. With 73% of travelers booking hotels on smartphone, it is necessary for the hotel’s site to be completely responsive for review on smartphone and tablet gadgets. An upgraded site can likewise give more results on search engines, driving more traffic to the hotel’s commission-free booking channel.
The hotel management are also required to improve the bulk and standard of reviews on TripAdvisor and in return increase reputation in market. The hotel was able to Improve their ranking on TripAdvisor and other Online Travel agencies(OTA) Websites with the twin strategy of improving positive reviews and reacting to 100% guest feedback.
Seeking a solution :
As a major aspect of a total marketing solution with a responsive website, reputation management and social media, Singa helped increment the hotel’s online presence, drive more website traffic, and at last get more bookings. The majority of hotel’s online marketing efforts work together with the definitive online solution: a one of a kind hotel site. Customized pages incorporate the hotel’s social media and reputation management segments with the goal that every solution is great.
The hotels site is outlined particularly to enable the hotel to be found via web search tools and get picked by travellers. Using SEO best practices, our site specialists guarantee the site is up-to-date and indexed by search engines like Google and Bing.
The hotel can control the greater part of their site content – something that isn’t anything but difficult to do while dealing with a brand.com site page. The hotel can impart basic information about the hotel to travellers, including luxuries, room depictions, close-by attractions, area information and more. The site likewise includes a custom hotel video and photograph exhibition, so visitors can encounter the property for all intents and purposes. 45% of recreation travellers and 55% of business travellers see video when choosing where to stay, so a hotel video on the site encourages travellers to settle on their purchasing choice and finish a commission-free transaction.
Above all, the hotel sends 22% of site visitors to the hotel’s commission-free booking engine. With an easy-to-use date picker on each page, travelers can check rates and accessibility without being occupied by the opposition on the brand site or OTAs. This is the place the genuine ROI of the hotel’s site is evident. With over $6,000/year in extra income, the hotel site more than pays for itself.
Gaining the rewards :
Through a beautifully designed mobile-friendly website, the hotel achieved significant results when it comes to reaching travelers and increasing occupancy.